New Online Business Model Making Headway: Social Commerce
Recently I was reading about a new and improved way for brands to interact with their customers. One way that companies are now starting to market to their audience is through a medium being dubbed “Social commerce”. While surfing on the net, I came across a Canadian internet marketing blog run by an award winning SEO company in Toronto. Their founder, Ezra Silverton, wrote a blog post called Social Commerce – A new online business model gaining momentum – which discusses the increased use of social networking tools to test new products and gauge client interests. Even though eCommerce and social networking tools have been in use individually for a decade, their partnership in “Social commerce” is a new concept that will push interactive marketing to a new level. If The Gap’s recent Groupon campaign is any indication of the power of Social Commerce; good PR and excellent viral marketing reach in combination with a good deal can cause explosive sales and drive brand awareness through the roof.
If you’re interested in Social Commerce, and other topics related to new and innovative marketing news and developments you should really check out Viralogy’s Social Commerce Blog. They provide excellent insights into internet marketing and eCommerce developments around the world, and always have an interesting point of view to share. Every day there is something new to learn there, and in the world of internet marketing – it’s important to stay on top of what’s going on around you: and there’s always something going on.
I love it. Your blog is very fresh. Not sure how you have the time to keep it up to date.
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24 Nov 10 at 4:37 am